As we emerge from the pandemic, the print industry rebounds with PSP market opportunities, especially in packaging, direct mail, décor, and custom work. Commercial printing generates nearly $900 billion annual revenue, and digital print is growing at an average of 10% annually. *
Some of the trends expected to appear in printing throughout 2022 include:
Print & Digital Integration
Businesses will use multiple marketing channels combining print and digital, such as direct mail with QR codes and call-to-actions to complete online forms, download a mobile app, or engage on social media.
Personalization
Variable data printing provides personalized decals, signs, promotional material, and more. Watch or share this video to learn more about printing with variable data.
Web-to-Print Portals
More PSPs offer print products via online storefronts, giving them the ability to pursue business beyond their local geographic area.
Direct Mail
Creative printed advertising cuts through the crowded online marketplace and works with digital efforts.
Sustainable Printing
This trend is not going away. People increasingly care about being environmentally conscious in all aspects of their life. Check out our Eco-solutions Page for sustainable media options.
Supply Chain Woes
Delays and shortages are experienced across all industries and are expected to continue through Q1. We are here to help work with you through continued supply chain issues. Call us to order early or to help find compatible media solutions.