The grocery store giant, ALDI, teams with PSP, DMS GmbH, to create effective retail signage
Recent events have created changing shopping habits and disruption in the grocery store market. The German-based, ALDI is rising above its competitors, thanks in part to creative and effective POS signage.
Teaming up with German Print Service Provider, DMS GmbH has been a winning strategy. DMS GmbH is a leader in the production of point-of-sale promotional materials in Europe. They offer the full-service package of graphic design, packaging, and transport. They have relied on several HP Large Format Printing materials including HP Removable Adhesive Fabric and HP Gloss Polymeric Overlaminate for durable, easy-to-install, and environmentally assured retail graphics for this grocery store giant.
“HP Removable Adhesive Fabric is great for stickers. The material is easy to work with and produces great results,” says Andreas Braun, Sales Manager of DMS GmbH in Porta Westfalica, Germany. “The ability to reposition is its best feature. We have found no difference in the quality between the HP Removable Adhesive Fabric and other more expensive materials.”
Braun sees the addition of more digital media systems for signage. “But the need for in-store printed product promotional displays is still growing,” he says.
DMS GmbH uses HP Large Format Printing Materials for reliable, easy-to-install graphics including:
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HP Removable Adhesive Fabric is repositionable and leaves no residue.
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HP Gloss Polymeric Overlaminate is perfect for window and floor graphics.
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Find more great HP Large Format Printing Materials here.
To order, contact your HP Large Format Media Specialist at +44 (24) 7527 9913, or order online at HPLFMedia.com or email info@globalbmg.com.